During the discovery phase of the project, I conducted an in-depth interview with the CEO of Coherent Healthcare to better understand the company’s current pain points and the improvements they were hoping to achieve. This discussion provided valuable insights into their challenges, such as the lack of clear product information and confusing navigation. I also carried out a comprehensive evaluation of the website’s current state, identifying several areas that needed attention. The website's user interface lacked accessibility, with a color scheme that didn’t meet standards—crucial for a healthcare company. Additionally, the text was difficult to read, and the business's core message was unclear. The navigation bar was another issue, as its buttons all directed users to the same page rather than distinct sections. These findings helped shape the redesign strategy, focusing on improving accessibility, readability, and clarity. We conducted a user interview with a UX design director, who provided live feedback while navigating the site, allowing us to observe his interactions and pinpoint areas for improvement. His key insights emphasised that “Healthcare is all about people” and “It’s about building a partnership & giving value,” highlighting the need for human-centered design. He recommended replacing icons and logos with images of people to create a more approachable and trustworthy experience, reinforcing the importance of user connection in healthcare design.